
Meet the Founder
Sarah Maxwell
Is the founder of Saucy Books — a lifelong romantic with a sharp eye for storytelling. Before launching London’s flirtiest bookstore, Sarah led teams and built brands for some of the world’s most innovative companies, including Uber, Spotify, and Epic Games. Equal parts entrepreneur and bookworm, Sarah created Saucy Books as a love letter to independent bookstores, bold women, and the belief that pleasure is a worthy pursuit.
To her inner circle, she’s just Saucy — a nickname that stuck and a reminder that desire, drive, and a good book go hand-in-hand.

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“I declare after all there is no enjoyment like reading! How much sooner one tires of anything than of a book!
— Jane Austen